Product Placement in the movie “Fast and Furious 7″

The movie “Fast and Furious 7″ could be the most success movie in 2015, and the franchise has earned plenty of additional dough from product placement. Let’s see what product placements are there in the movie.

  1. Jaguar

Type: Audiovisual, Active.

At the beginning of the movie, Jason Statham drove Jaguar to leave after he blow up the hospital. A British men drives a British car, it’s classic.

 

  1. Corona

Type: Audiovisual, Active.

Never forget what Dom said in the movie, “You can have any brew you want… As long as it’s a Corona.”

 

  1. Under Armour

Type: Visual, Active.

The Rock always wear the same shirt but he never talked the name of the shirt in the movie.

 

  1. Dodge Charger

Type: Audiovisual, Active.

Dodge Charger extends partnership with Fast 7, you can see Charger as the main line of the Dom’s ride in the whole movie.

 

  1. The Lykan Hypersport

Type: Audiovisual, Active.

One of the fastest car in the world and Dom drives it to fly cross 2 buildings in the movie.

 

  1. Christian necklace

Type: Audiovisual, Active.

One of the story line in the movie, maybe it’s not a brand product but it does increase the sells after the movie.

 

  1. Song “See You Again”

Type: Audio, Passive.

This song became the no.1 in the billboard after the movie came out. Rest in peace Paul.

  1. Maserati Ghibli

Type: visual, Active.

One of the Jason’s ride in the movie, a great race fight in the movie.

 

  1. Aston Martin DB9

Type: visual, Active.

Also Jason’s ride and came out the end of the movie.

 

  1. Subaru Impreza WRX STi

Type: visual, Active.

Actually Subaru is not the first time showing up in the Fast series movie. It’s one of the director’s favorite car.